2026 Festival Schedule
PRE-FESTIVAL
Thursday, July 23
6:45 pm
Welcome Dinner Meet-up!
Hyatt Regency Frisco Lobby - 1st Floor
Arriving early? GREAT NEWS! Meet MW Team Members Amanda & Trent in the hotel lobby if you're interested in joining us for a Pre-Festival dinner meet-up!
It's super informal and totally optional, but it's a great way to get to know or catch up with your fellow attendees before the real fun begins!
DAY 1
Friday, July 24 • Optional Pitch Lab
9:00 am
Good Morning, Everyone!
Bring your coffee and your questions – we’ll get to know each other, pass out worksheets and pre-festival materials, and have folks there to answer any quick festival, technology, or MusicalWriters.com questions you have.
Pitch Lab Part I: MAKE YOUR SUBMISSION STAND OUT!
Chestnut Conference Room
9:30 am
How to Write a Sizzling Synopsis
Write a summary that makes people want to read your show. Implement the skills in real time and walk away with a new tried-and-tested synposis, gaining feedback from industry professionals along the way.
10:30 am
Supporting Materials That Make Producers Lean In
Logline - Learn the one-sentence method that has the power to make your submission memorable.
Character Descriptions - Describe your characters in a way that builds the world of the show before people even start reading.
Writer Bio - Craft a version of your bio that not only highlights your accomplishments, but makes it clear that you are the one to write this story for this moment.
12:00 pm
Lunch Break
Pitch Lab Part II: READ THE ROOM, SELL YOUR STORY.
1:00 pm
Pitching Like a Pro
Take this opportunity to verbally pitch your show to actors, directors, and theatre makers, learning to tailor your pitch in ways that promote curiosity.
The only thing better than learning how to pitch is actually doing it!
2:00 pm
Pitchdeck Studio
By the end of this work session, you should have a new draft of a pitch deck for your show. Gain access to a Canva pitchdeck template and collaborate with colleagues to workshop pitchdeck sections such as:
Why Me / Why Now - Learn to articulate the relevance of your show to a contemporary audience and relate it to your own experience or story.
Additional Content - Discover the details that producers care about: production requirements, development history, work samples, media, etc.
Friday, July 24 • Main Conference
5:00 pm
Festival Registration Opens
Long day of travel?
Freshen up, grab a bite, or take a stroll around the mall!
6:00 pm
VIP Reception
The first official event of the weekend! All attendees may enjoy drinks from the bar and snacks from the grazing table.
Meet-and-greet Artist-in-Residence Alyssa Payne, Writers-in-Residence Ash & Elle G. Tyler, and your fellow Festival attendees!
7:00 pm
House Opens
7:30 pm
New Works Cabaret
Friday’s main event! Celebrate the first day of the Festival with a powerhouse live concert featuring select songs written & submitted by your fellow attendees!
Juniper Ballroom
9:30 pm
"Oops... We Cut That!" Improv Show
Grab another glass and stay up late with us!
Enjoy a selection of attendees' cut songs followed by improvised scenes by Totally Made-Up Musical, giving them brand-new and totally ridiculous context!
DAY 2
Saturday, July 25
8:00 am
Breakfast with MusicalWriters
Juniper Ballroom A/B
8:45 am
First Things First
Your official welcome before a jam-packed day featuring door prizes and more coffee!
Juniper Ballroom A/B
9:30 am
Social Media for Artists 2.0
Our 2026 Artist-in-Residence Alyssa Payne is back with a new-and-improved guide for artists on how to use your social media as a tool to extend the reach of your incredible art!
Juniper Ballroom A/B
10:30 am
Structured Networking / Break
11:00 am
BREAKOUT SESSION 1
Artist Statements
For so many opportunities, it isn’t just about your show. It’s about you. Artist Statements are the way that you position yourself as a creative expert, present yourself as someone people want to work with, and articulate a vision that organizations can’t help but want to be part of. Join Trent and Ally, who have read innumerable Artist Statements over the years, and learn what stands out in the submission pile.
Juniper Ballroom C
Song Feedback Workshop #1
Chocolate Cures Everything from Letters the Musical by Tom Schneider & Andrew Friedrichs
Performed by Melania MacDonald
Courtyard Duet from Turn of the Cards by Rick Campbell
Performed by Rowan Gilvie & John Wenzel
In the Closet from Songs for the End of the World by Janna O'Leary
Performed by Natalie Hinds
Light of the Crescent Sun from Teen Paranormal Romance (A Musical) by Christine Hand Jones
Performed by Gideon Ethridge & Brigitte Wilson
Get Incorporated from Hijinx & Sue by Daniel J.F. Wolfert & Jessi Pitts
Performed by Lexi Nieto
Juniper Ballroom A/B
12:00 pm
Lunch with MusicalWriters
Juniper Ballroom A/B
1:00 pm
Structured Networking / Break
1:30 pm
Production Panel
Musicals are so much more than words and music. They require choreography, costumes, lighting, set, props, direction, and more. Come and learn from industry professionals with extensive new works experience on what it is exactly they bring to the table and how they might benefit your show. What excites them within a script? Do they have any pet peeves on the page? At what point do they like to be included in the process of a production? What are they looking for within a script to do their job most effectively? What makes certain stories stand apart from others, from their particular perspective? Discover the full picture of what it takes to bring your show from page to stage.
Juniper Ballroom A/B
2:30 pm
BREAKOUT SESSION 2
Submission Strategy
Come and learn from Ash and Elle, MusicalWriters.com’s inaugural Writers-in-Residence, about how they approach the process of submitting their shows into the world. These two have an above-average success rate, and we’re going to find out why! Moderated by MW’s own Trent Clifford, who has experience on both sides of the submission table, this session is perfect for those who are hoping to start seeing a few extra YESes in their inbox.
Juniper Ballroom C
Song Feedback Workshop #2
The Odd Ducks from Pinteon the Musical by Ana Vidina Hernández
Performed by Kya James, Roel Garza, Robbie Mosley, & Natalie Merrell
Dreamland's Door from Book Club by Chari Smith
Performed Brett Warner
The Night of Christmas Eve from The Seven Deadly Elements by Autumn Choate
Performed by Octavia Thomas
Kinda Crunchy Mom from The Middle-Aged Adventurer's Club by Joanna "Jo" Sisk-Purvis
Performed by Katie Porter & Natalie Merrell
Summer Camp from A Babysitter's Guide to Monster Hunting by Brian Christensen
Performed by Kelly Wolff
Juniper Ballroom A/B
4:00 pm
In-Person Pitch Night
Head into the mall to the Showroom at Dave & Buster’s! Desserts & drinks provided.
SELL ME YESTERDAY by Stephanie Ren & Michael Matlock
PINTEON THE MUSICAL by Ana Vidina Hernández
BATTLE CROWN: THE LEGEND OF PRINCESS PINK by Amanda Dills
HOW TO SUCCEED IN BUSINESS WITH A VAGINA by Marisa Mitchell, David Thomas Jones, & Kelly Krebs
EVERY COLOR by Elle G. Tyler
HIJINX & SUE by Daniel Wolfert & Jessi Pitts
Dave & Buster's Showroom
6:00 pm
Bar Opens
Juniper Ballroom Lobby
7:00 pm
House Opens
Juniper Ballroom
7:30 pm
New Musicals Spotlight
Get a first look at four staged reading snippets of new shows in development with MusicalWriters.com: two upcoming productions and two encore performances!
SELL ME YESTERDAY by Stephanie Ren & Michael Matlock
HOW TO SUCCEED IN BUSINESS WITH A VAGINA by Marisa Mitchell, David Thomas Jones, and Kelly Krebs
BATTLE CROWN: THE LEGEND OF PRINCESS PINK by Amanda Dills
THE SCARLET LETTER MUSICAL by Kenady Sean & Christine Hand Jones
Juniper Ballroom
9:30 pm
Open Mic Night
Grab another glass and stay up late with us... again!
Be brave! We would LOVE to hear what you’ve been working on!
Juniper Ballroom
